Today’s vast array of easily accessible communication technologies have put consumers in the driver’s seat. Businesses from retailers to banks to airlines have empowered users by meeting them where they are through an ever-growing list of accessible digital devices. It’s now an expectation. And it’s also paved the way to realizing significant cost reductions through […]
By Deb Strzeszkowski, UX researcher at Healthx About User Experience User experience (UX) is important anywhere humans work and interact with their environment. Healthcare, in particular, is a domain where understanding the user experience is crucial to accomplish necessary tasks. Barriers that exist in the healthcare domain include healthcare literacy, accessibility, understanding the needs of […]
Whether they’re enrolling in a plan for the first time, re-enrolling, or adding life events, enrollment can be a frustrating process for your members. Filling out paper forms and submitting them to HR is a pain. Because they’re so tedious to fill out, few people tackle them right away. Inevitably, those forms often get lost […]
Customer relationship management (CRM) software like Salesforce is designed to help organizations keep track of their interactions with consumers. Most payers have adopted CRM solutions to document phone calls with their members, but savvy payers are seeing that CRM software has the potential to do much more. When you fully utilize CRM software, you can […]
In talking with current and future customers – security/compliance, efficiency, and engagement have emerged as overarching themes of concern for CIOs. When considering the future of healthcare engagement, CIOs have their own set of priorities. Here are three of the main challenges facing healthcare CIOs today. 1. Consumer-Driven Experience Consumerism is changing healthcare and is […]
Enrollment is one of the most fundamental transactions in healthcare. It’s also notoriously complicated. With consumers now expecting to be able to enroll in plans online, how do you make sure they only select plans they’re eligible for and that they enter all the information required by their selected plan? And how do you ensure […]
Modern technology is enabling virtually every industry to use data in innovative ways. Online retailers are delivering personalized shopping experiences based on their customers’ searches and transactions. Banks and financial advisors are providing completely digital ways to invest and complete transactions. Even the food service industry is processing orders through apps, allowing customers to have […]