Building a Portal: Provide A Carrot

Part 2 of a 3-part series: Entice users


Ray Kinsella, the lead character played by Kevin Costner in the film Field of Dreams, hears a voice when walking through his corn field which says “If you build it, he will come.” Later Kinsella imagines a baseball field. He builds the field and Shoeless Joe Jackson appears to play catch.

That’s the movies. In real life, simply building something doesn’t necessarily mean the right people will come. In fact, health plans and third party administrators (TPAs) need to do much more than simply build portals to get members and providers to check into the online destinations.

The second strategy in our series is:

#2: Provide a carrot.

It’s important to dangle some kind of incentive in front of members to get them to come. A department store gift certificate or some other monetary token is often enough to pique member interest in a portal.

Don’t forget, though, that it is also important to offer incentives to health plan and TPA staff.  For example, a pizza party can go a long way in encouraging staff to routinely talk up the benefits of the portal with members.

Did you miss strategy one?  Click here


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