Healthx blog

A resource for health plans to get the latest resources on nurturing the healthcare member journey and member engagement insights to drive down healthcare costs

Should Health Plans use a Responsive Web Portal, a Mobile App, or Both?

There are now officially more people who own mobile devices than there are people who own desktop or laptop computers. In 2018, 77 percent of American adults had smartphones, including 46 percent of seniors. That means your members want to connect with you via their mobile devices. And that’s why your health portal needs to […]

3 Considerations for Your Telehealth Strategy

Telehealth lets your members “visit” their providers remotely, replacing in-person visits with audio and video appointments. This creates new opportunities that members, providers, and health plans can all appreciate. Most people are accustomed to going to a provider when they have a health issue. But they may also be accustomed to avoiding going to a […]

Your Health Plan Needs a Text Message Strategy. Here’s Why.

SMS (short message service), also known as text messaging, is an essential component of digital member engagement. It allows you to drive member behavior, point them to specific web pages or parts of your mobile app, and even gather information from them. All without an employee overseeing each conversation. You might be thinking: can’t we […]

Why Your Member Engagement Portal Needs to Be “Mobile First”

A lot of work goes into setting up your member health plan portal. Whether you build it in-house or go with a vendor, your organization is making a big investment, both in terms of time and resources. You might be wondering; do we really need to worry about making sure our health portal is “mobile […]

Top 5 Member Engagement Trends in 2019

Member engagement is essential to driving positive outcomes. And guess what, your members are  thinking about engagement, too. They just call it convenience. So how do you increase engagement? You can start by understanding your members. What are their expectations? What are their needs? What are their preferences? Consider these Top 5 Engagement Trends when […]

5 Advantages of Using a Third-Party Health Plan Portal

Now more than ever, health plans are recognizing the value of cutting-edge health plan portals. They can increase member engagement, reduce administrative costs, and make you stand above the competition. There are plenty of third-party vendors out there with web portals, apps, and other digital tools to fill this need in your organization. Still, many […]

5 Challenges of Building Your Own Healthcare Portal

Health plan portals were once seen as superfluous—a concession to a trend. But over the years, people grew used to managing more and more of their personal information, finances, and social lives online. Health plan portals became a necessity for plans that wanted to stay competitive in our digital world. But whether you’re part of […]

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