Why you need to offer multi-language member portals
According to the last U.S. Census, for 1 out of 5 people, that’s not English. In fact, the top languages spoken in those 1 out of 5 homes are Spanish, Chinese, Hindi, French, Tagalog, Vietnamese, German, and Korean.
- There are 54 million Hispanics in the U.S. who control $1.5 trillion in buying power.
- Today, there are 41 million U.S. Hispanics online, and an additional 1 million will come online this year.
- Digital Hispanics are highly engaged and over-indexing in their usage of social media, online video and mobile.
- And, they are 200% more receptive to online advertising and more likely to consume and share content that resonates with them.
Now consider that healthcare consumers with limited English proficiency have a higher risk of non-adherence to medications, are less likely to secure a regular source of medical care and forego follow-up care appointments. These are costs that can be mitigated when health plans have a portal solution that can leverage cloud-based, technology that offers translation services.
By incorporating multi-language capabilities within your member portal you not only attract and retain more members, but you also help to reduce the cost of care, create operational efficiencies and ensure a more healthy population.
We call that a strategy for success.