Why you need to offer multi-language member portals

To grow in today’s healthcare market plans must win with consumer engagement and retention. A key factor in consumer engagement is speaking to members in a language that makes sense to them.

 

According to the last U.S. Census, for 1 out of 5 people, that’s not English. In fact, the top languages spoken in those 1 out of 5 homes are Spanish, Chinese, Hindi, French, Tagalog, Vietnamese, German, and Korean.

 

Consider these statistics compiled by the Captura Group on the largest population in the list above—those most likely to speak Spanish at home:

 

  • There are 54 million Hispanics in the U.S. who control $1.5 trillion in buying power.
  • Today, there are 41 million U.S. Hispanics online, and an additional 1 million will come online this year.
  • Digital Hispanics are highly engaged and over-indexing in their usage of social media, online video and mobile.
  • And, they are 200% more receptive to online advertising and more likely to consume and share content that resonates with them.

 

Now consider that healthcare consumers with limited English proficiency have a higher risk of non-adherence to medications, are less likely to secure a regular source of medical care and forego follow-up care appointments. These are costs that can be mitigated when health plans have a portal solution that can leverage cloud-based, technology that offers translation services.

 

By incorporating multi-language capabilities within your member portal you not only attract and retain more members, but you also help to reduce the cost of care, create operational efficiencies and ensure a more healthy population.

 

We call that a strategy for success.